More Americans Drinking Coffee at Home
A national poll conducted during the months of January and February in the United States found that the recession has altered Americans’ java-swilling habits.
Daily coffee consumption in the United States was steady this year compared to 2008, while the number of people making their coffee at home rose, the National Coffee Association of USA said on the weekend.
Data from the 2009 National Coffee Drinking Trends survey, which polled more than 3,000 adults in the United States by telephone in January and February, was released at the NCA’s annual convention in Boca Raton, Florida.
“Consumers still see coffee as an integral part of their everyday lives,” NCA chief Robert Nelson said.
“Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years,” he said in a release.
story from: www.financialpost.com
